A MODERN VISION FOR A DYNAMIC FASHION BRAND

High Life: EnergizingSpace for Collaboration&  Innovation

  • Square Footage: 35,000 sq. ft.
  • Location: New York, NY
  • Industry: Fashion
  • Interior Designer: DC-2 Design Consortium
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Approach

In collaboration with OFH and DC-2 Design Consortium, High Life envisioned a workspace that embodies the energy, efficiency, and modern aesthetics of its fitness apparel lines. The goal? To create a sleek, high-performance environment that enhances productivity, fosters collaboration, and elevates the showroom experience for corporate buyers.

OFH executed this vision with a detail-oriented approach, optimizing an entire floor for seamless functionality. The design integrates contemporary finishes, bold colors, and a striking, sporty entrance that immediately immerses visitors in the High Life brand.

Key elements of the design include:

  • Thoughtfully planned layouts that balance private executive offices with open, collaborative spaces.
  • A vibrant, high-energy reception area that reflects the speed and innovation of sports fashion.
  • An adaptable environment supporting both in-person and hybrid work—so inspiring that most employees choose to come in daily.

RESULT

The final design delivers a dynamic workspace that aligns with High Life’s brand identity while enhancing operational flow. Every detail—from the modern aesthetics to the intuitive layout—was carefully crafted to support creativity and efficiency.

The space seamlessly blends fashion-forward design with practicality, creating an environment where teams across design, sales, and accounting can thrive. The executive suite, complete with four private offices, offers a refined retreat for leadership, while versatile workspaces ensure fast-paced collaboration.

This project stands as a testament to OFH’s expertise in crafting tailored environments that not only serve a functional purpose but also celebrate company culture and vision.

The result? A space where innovation, teamwork, and brand storytelling converge. High Life’s new headquarters isn’t just an office—it’s a powerhouse of creativity, collaboration, and modern elegance.

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KEY FEATURES
  • Executive Offices: Luxurious, private spaces designed for focus and leadership.
  • Meeting Spaces: A cutting-edge boardroom, multiple conference rooms, and two well-appointed pantries for relaxation and refreshment.
  • Collaborative Workstations: Over 60 workstations designed for interactive, high-energy teamwork.
  • Custom Storage: Smartly designed spaces for products, documents, mannequins, and archives.